Browsing Marketing discipline Textbook pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Textbook > Marketing

Now available for purchase!

Research Methods for Business & Management 55751 visits

a guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;

A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation.

Now available for purchase!

Marketing and Designing the Tourist Experience 76366 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

Now available for purchase!

Music, Markets and Consumption 84797 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 127772 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Now available for purchase!

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 28310 visits

Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Now available for purchase!

Business Marketing: The Theory and Practice of B2B 83303 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

Now available for purchase!

Key Issues in the Arts and Entertainment Industry 1 comment 167805 visits

Ben Walmsley

Ben Walmsley

ISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebook

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

Now available for purchase!

Principles of Ecology and Management 83200 visits

International Challenges for Future Practitioners

Alan Sitkin

ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk

An environmental business book written by a business school professor for business school students.

Now available for purchase!

Cases For Event Management and Event Tourism 16367 visits

Vassilios Ziakas, Donald Getz

ISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBook

A must have collection for all those studying and teaching event management and event tourism.

Now available for purchase!

The Business and Management of Convention and Visitor Bureaus 20541 visits

A global approach

Krzysztof Celuch

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.


Previous 10 page | Next 10 page
Terms and conditions of purchase | Privacy policy