Chapter 3 New clues for tourism planning and management from consumer neuroscience
Published: Sept 2021
Component type: chapter
Published in: Tourism Dynamics
Parent DOI: 10.23912/9781911635932-4921
The chapter’s primary goal is to look at the future of tourism and discuss consumer neuroscience in the context of tourism planning and management. We first provide theoretical and concept views about the theme of neuroscience in tourism. Then, we describe the different sensors and devices that make it possible to measure and understand consumers’ emotional responses. Following, we show the importance of consumer neuroscience to tourism planning and management while facing the 21st century’s challenges. Through neuroscience, it is possible to understand cognitive and emotional processes inaccessible to traditional research. This chapter contributes from a bibliographic approach with a context of emerging dynamics in tourism and hospitality.
- Carla Fraga, Universidade Federal do Estado do Rio de Janeiro (Author) https://orcid.org/0000-0002-7704-2298
- Airton Rodrigues, Núcleo de Estudos em Neurociência do Consumidor (Author) https://orcid.org/0000-0002-5055-6352
For the source title:
- Nikolaos Pappas, University of Sunderland (Editor) https://orcid.org/0000-0002-8838-017X
- Anna Farmaki, Cyprus University of Technology (Editor) https://orcid.org/0000-0002-9996-5632
Fraga & Rodrigues, 2021
Fraga, C. & Rodrigues, A. (2021) "Chapter 3 New clues for tourism planning and management from consumer neuroscience" In: Pappas, N. & Farmaki, A. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635932-4940
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