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ISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBook
Paperback format: USD $58.00
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of â€˜Theoryâ€™ and â€˜Practiceâ€™ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. [More]
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