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Management

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Knowledge Management in Event Organisations 6820 visits

Theory and Methods for Event Management and Tourism

Raphaela Stadler

ISBN: 9781911635444 HBK; 9781911635451 PBK; 9781911635468 eBook

Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during the event, as well as stored effectively post-event. Generic KM frameworks and models are introduced, applied and adapted in order for event organisers to avoid ‘reinventing the wheel’ each year.

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Crowd Management 24902 visits

Risk, security and health

William O'Toole, Dr Stephen Luke, Travis Semmens, Jason Brown, Andrew Tatrai

ISBN: 978-1-911396-88-8 HBK; 978-1-911396-89-5 PBK; 978-1-911396-90-1 eBook

The first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds.

Forthcoming title

Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition 16830 visits

A Strategic Approach

Debra Adams

ISBN: 9781911396703 HBK; 9781911396710 PBK; 9781911396727 eBook

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its’ user-friendly and easy to follow style is based on the author’s extensive first-hand experience of working with and delivering training in the sector.

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Marketing Perspectives 17063 visits

Andrew MacLaren, Thomas Farrington, Kevin D O'Gorman

ISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBook

Develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.

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Essentials of Digital Marketing 44470 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

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Marketing Communications 25796 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.

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Commercial Law in a Global Context 32919 visits

ISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBook

The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public.

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Research Methods for Accounting and Finance 27979 visits

Audrey Paterson, David Leung, William Jackson, Robert MacIntosh, Kevin D O'Gorman

ISBN: 978-1-910158-88-3 HBK; 978-1-910158-89-0 PBK; 978-1-910158-90-6 eBook

"This book is very accessible due to its broad perspective and practical approach. ...a clear overview of the sequence of steps that need to be taken in order to complete a dissertation project." International Journal of Accounting 52 (2017) 297–298 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time.

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Project Management 20735 visits

Amos Haniff, Mohamed Salama

ISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBook

Provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.


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