Hospitality > undergraduate
Reimagining and Reshaping Events 3658 visits
Theoretical and practical perspectives
ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.