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Marketing > Business

Forthcoming title

Metaverse Marketing and Business Opportunities 1851 visits

Babak Taheri, Suresh Malodia, Endrit Kromidha

ISBN: 9781915097804 HBK; 9781915097903 eBook

A one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world.

Now available for purchase!

Principles of Ecology and Management 86690 visits

International Challenges for Future Practitioners

Alan Sitkin

ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk

An environmental business book written by a business school professor for business school students.

Now available for purchase!

The Busy Manager's Guide to Marketing 58815 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Now available for purchase!

Conducting Research with Children and Adolescents 59416 visits

Design, Methods and Empirical Cases

Julie Tinson

ISBN: 978-1-906884-02-4

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.


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