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Marketing > marketing objectives

Forthcoming title

Marketing Planning: Models and Frameworks 7227 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

The Busy Manager's Guide to Marketing 52074 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.


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