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Reimagining and Reshaping Events 14783 visits
Theoretical and practical perspectives
Jeffrey Wrathall, Effie Steriopoulos
ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.