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Tourism > Tourism Marketing

Forthcoming title

Emerging Trends in Consumer Behaviour in the Service Sector 3177 visits

Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen

ISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

Now available for purchase!

Understanding Tourism 2nd edition 6222 visits

Concepts and Theories

Bob McKercher, Bruce Prideaux

ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook

Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on: International tourism and the political economy of tourism The quest for sustainability and the net zero imperative How tourists consume a destination Crisis and resilience in a COVID-adapted world It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking.

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Geography of Tourism: Image, Impacts and Issues 2nd edition 9887 visits

Peter Mason

ISBN: 9781915097477 HBK; 9781915097484 PBK; 9781915097491 eBook

Provides both an awareness of the spatial nature of tourism by means of a geographical perspective, and offers critical analysis of major contemporary geographical themes and issues that relate to tourism.

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 25412 visits

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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COVID-19 and Travel 33563 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

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Tourism Dynamics 16248 visits

New perspectives and changing directions

Nikolaos Pappas, Anna Farmaki

ISBN: 9781911635932 HBK; 9781911635949 eBook

An edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models.

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Reputation and Image Recovery for the Tourism Industry 49364 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

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Peer-to-Peer Accommodation Networks 95911 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

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The Meaning of Luxury in Tourism, Hospitality and Events 60049 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

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Tourism Marketing for Small Businesses 57236 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.


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