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Chapter 8 Evaluating and Analysing Qualitative Data

DOI: 10.23912/978-1-910158-88-3-3234

ISBN: 978-1-910158-88-3

Published: September 2016

Component type: chapter

Published in: Research Methods for Accounting and Finance

Parent DOI: 10.23912/978-1-910158-88-3-3090



The nature and volume of qualitative data can be overwhelming for researchers. This chapter provides useful steps for organising, managing and analysing qualitative data. Several techniques for analysing qualitative data are discussed in this chapter with examples to enable users to conduct their own analysis. The techniques include grounded theory, thematic analysis, template analysis, narrative analysis, textual analysis, discourse analyses, content analysis and hermeneutics. Validity and reliability issues to consider when analysing qualitative data are equally discussed. The chapter also considers technological tools available for organising, managing and retrieving qualitative data.

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  • Bridget E Ogharanduku, Heriot-Watt University (Author)
  • Lubaina Zakaria, Heriot-Watt University (Author)
  • RafaÅ‚ Sitko, Heriot-Watt University (Author) http://orcid.org/0000-0003-1397-1116
  • Katherine J C Sang, Heriot-Watt University (Author)

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Cite as

Ogharanduku, Zakaria, Sitko & Sang, 2016

Ogharanduku, B.E., Zakaria, L., Sitko, R. & Sang, K.J.C. (2016) "Chapter 8 Evaluating and Analysing Qualitative Data" In: Paterson, A., Leung, D., Jackson, W.(., MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-88-3-3234


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