HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 4 Hosting via Airbnb Motivations and operational complexities

DOI: 10.23912/9781915097064-5110

ISBN: 9781915097064

Published: April 2022

Component type: chapter

Published in: The Sharing Economy and the Tourism Industry

Parent DOI: 10.23912/9781915097064-4970

10.23912/9781915097064-5110

Abstract

The collaborative, or sharing, economy has experienced tremendous growth. For instance, in an often cited study, PWC suggests that by 2025 sales revenue in the sharing economy will rise to 335 billion dollars from 15 billion in 2013 (PWC, 2015), with the effects of COVID-19 on the sharing economy yet to be ascertained. Uber, the ride hailing app, has increased trips per year from 140 million in 2014 to 6.9 billion in 2019 (Iqbal, 2021). Since its launch in 2017, Lime Scooters, who rent e-scooters, is now operating in more than 120 cities across more than 30 countries (Glasner, 2020). Airbnb is another prime example of this success (Dolnicar, 2020; Fagerstrøm et al., 2017; Oskam & Boswijk, 2016; Prothero et al., 2011). Yet, the vulnerability of the sharing economy has been exposed since COVID-19 started in 2020. For example, evidence from Australia suggests that the financial loss as result of the pandemic is around AUS $14 million for Airbnb hosts (89.5% reduction in income) from January to August 2020, suggesting that hosts suffered 6.5 times more than the Airbnb platform itself (Chen et al., 2020). On the contrary, UberEats and the other three main food delivery apps in the US (DoorDash, Grubhub and Postmates) saw a collective rise in revenue of more than US $3 billion during the pandemic (Sumagaysay, 2020). These suggest that the effects of the pandemic on the sharing economy are not always negative. This chapter focuses on one specific player in the sharing economy, Airbnb, with implications for other peer-to-peer accommodation providers and beyond.

Sample content

Click here to download PDF

Contributors

For the source title:

Cite as

Ozanne, Prayag & Martin-Neuninger, 2022

Ozanne, L.K., Prayag, G. & Martin-Neuninger, R. (2022) "Chapter 4 Hosting via Airbnb Motivations and operational complexities" In: Taheri, B., Rahimi, R. & Buhalis, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097064-5110

References

Airbnb (2014) New study: Airbnb community generates $61 million in economic activity in Portland, Airbnb, www.airbnb.nl/press/news/new-study-airbnbcommunity-generates-61-million-in-economic-activity-in-portland.

Belarmino, A. & Y. Koh (2020) A critical review of research regarding peer-topeer accommodations, International Journal of Hospitality Management, 84, in press.

https://doi.org/10.1016/j.ijhm.2019.05.011

Buhalis D, Andreu L, & Gnoth J. (2020) The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction, Psychology & Marketing, 37, 689-704.

https://doi.org/10.1002/mar.21344

Chen, G., Cheng, M., Edwards, D. & Xu, L. (2020) COVID-19 pandemic exposes the vulnerability of the sharing economy: a novel accounting framework, Journal of Sustainable Tourism, in press. https://doi.org/10.1080/0966958 2.2020.1868484.

https://doi.org/10.1080/09669582.2020.1868484

Cheng, M.& Jin, X. (2019) What do Airbnb users care about? An analysis of online review comments, International Journal of Hospitality Management, 76, 58-70.

https://doi.org/10.1016/j.ijhm.2018.04.004

Cheng, M. & Zhang,G. (2019) When Western hosts meet Eastern guests: Airbnb hosts' experience with Chinese outbound tourists, Annals of Tourism Research, 75, 288-303.

https://doi.org/10.1016/j.annals.2019.02.006

Denzin, N. K., & Lincoln, Y. S., (Eds.) (2005) The Sage Handbook of Qualitative Research. 3rd edition, Thousand Oaks, CA: Sage.

Dolnicar, S. (2019) A review of research into paid online peer-to-peer accommodation: Launching the Annals of Tourism Research Curated Collection on peer-to-peer accommodation, Annals of Tourism Research, 75, 248-264.

https://doi.org/10.1016/j.annals.2019.02.003

Dolnicar, S., (2020). Designing for more environmentally friendly tourism. Annals of Tourism Research, 84, 102933.

https://doi.org/10.1016/j.annals.2020.102933

Dolnicar, S. (2021), Sharing economy and peer-to-peer accommodation - a perspective paper, Tourism Review, 76(1), 34-37. Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall,G.R. & Yani-de-Soriano, M. (2017) That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb, Computers in Human Behavior, 72, 123-131.

https://doi.org/10.1016/j.chb.2017.02.029

Farmaki, A. and &. Kaniadakis (2020) Power dynamics in peer-to-peer accommodation: Insights from Airbnb hosts, International Journal of Hospitality Management, 89, in press.

https://doi.org/10.1016/j.ijhm.2020.102571

Farmaki, A., Stergiou, D. & Kaniadakis,A. (2019) Self-perceptions of Airbnb hosts' responsibility: a moral identity perspective, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2019.1707216.

https://doi.org/10.1080/09669582.2019.1707216

Glasner, J. (2020) For Lime and e-scooters, 2020 has been tough but not a disaster, Accessed April 13, 2021, https://news.crunchbase.com/news/for-lime-and-e-scooters-2020-has-been-tough-but-not-a-disaster/

Guest, G., Bunce, A., & Johnson, L. (2006) How many interviews are enough? An experiment with data saturatio n and variability, Field Methods, 18(1), 59-82.

https://doi.org/10.1177/1525822X05279903

iPropertyManagement (2020) Airbnb statistics, Accessed June 1, 2020, available at: https://ipropertymanagement.com/research/airbnb-statistics.

Iqbal, M. (2021), Uber revenue and usage statistics (2020), Accessed April 13, 2021, https://www.businessofapps.com/data/uber-statistics/#7.

Karlsson, L., & S. Dolnicar (2016) Someone's been sleeping in my bed, Annals of Tourism Research, 58, 159-162.

https://doi.org/10.1016/j.annals.2016.02.006

Lampinen, A. (2016) Hosting together via Couchsurfing: Privacy management in the context of network hospitality, International Journal of Communication, 10, 1581-1600.

Lampinen, A. & Cheshire, C. (2016) Hosting via Airbnb: Motivations and financial assurances in monetized network hospitality, Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, 1669-1680.

https://doi.org/10.1145/2858036.2858092

Lee, H., Yang,S.B. & Koo, C. (2019) Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy, Tourism Management, 70, 284-294.

https://doi.org/10.1016/j.tourman.2018.08.017

Liang, L.Ji., Choi, H.S. & Joppe, M. (2018) Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity, Journal of Travel & Tourism Marketing, 35 (1), 73-89.

https://doi.org/10.1080/10548408.2016.1224750

Luo, Q. & Zhang, H. (2016) Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community, Tourism Management, 54, 107-121.

https://doi.org/10.1016/j.tourman.2015.10.003

Malazizi, N., Alipour, H., & Olya, H. (2018) Risk perceptions of Airbnb hosts: Evidence from a Mediterranean island, Sustainability, 10, 1349.

https://doi.org/10.3390/su10051349

Moon, H., Miao,L., Hanks,L. & Line, N.D. (2019) Peer-to-peer interactions: Perspectives of Airbnb guests and hosts, International Journal of Hospitality Management, 77, 405-414.

https://doi.org/10.1016/j.ijhm.2018.08.004

Oskam, J. & Boswijk, A. (2016) Airbnb: the future of networked hospitality businesses, Journal of Tourism Futures, 2 (1), 22-42.

https://doi.org/10.1108/JTF-11-2015-0048

Noy, C. (2008) Sampling knowledge: The hermeneutics of snowball sampling in qualitative research, International Journal of Social Research Methodology, 11 (4), 327-344.

https://doi.org/10.1080/13645570701401305

Paulauskaite, D., Powell, R., Coca‐ Stefaniak, J.A. & Morrison, A.M. (2017) Living like a local: Authentic tourism experiences and the sharing economy, International Journal of Tourism Research, 19 (6), 619-628.

https://doi.org/10.1002/jtr.2134

Philip, H., Ozanne, L.K. & Ballantine, P.W. (2019) Exploring online peer-to-peer swapping: a social practice theory of online swapping, Journal of Marketing Theory and Practice, 27 (4), 413-429.

https://doi.org/10.1080/10696679.2019.1644955

Prayag, G. & Ozanne, L.K. (2018) A systematic review of peer-to-peer (P2P) accommodation sharing research from 2010 to 2016: progress and prospects from the multi-level perspective, Journal of Hospitality Marketing & Management, 27 (6), 649-678.

https://doi.org/10.1080/19368623.2018.1429977

Priporas, C.-V., Stylos, N., Rahimi, R. & Vedanthachari, L.N. (2017) Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation, International Journal of Contemporary Hospitality Management, 29 (9), 2279-2301. Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M.G., Ozanne,

https://doi.org/10.1108/IJCHM-08-2016-0420

L.K. & Thøgersen, J. (2011) Sustainable consumption: Opportunities for consumer research and public policy, Journal of Public Policy & Marketing, 30 (1), 31-38.

https://doi.org/10.1509/jppm.30.1.31

PWC (2015), The sharing economy-Sizing the revenue opportunity, http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharingeconomy-sizing-therevenue-opportunity.html.

Qiu, D., Lin, P.M.C., Feng, S.Y., Peng, K.-L. & Fan, D. (2020) The future of Airbnb in China: industry perspective from hospitality leaders, Tourism Review, 75 (4), 609-624.

https://doi.org/10.1108/TR-02-2019-0064

Sthapit, E. & Jiménez-Barreto, J. (2018), Exploring tourists' memorable hospitality experiences: An Airbnb perspective, Tourism Management Perspectives, 28, 83-92.

https://doi.org/10.1016/j.tmp.2018.08.006

Sthapit, E. & Jiménez-Barreto, J. (2018) Sharing in the host-guest relationship: perspectives on the Airbnb hospitality experience, Anatolia, 29 (2), 282-284.

https://doi.org/10.1080/13032917.2018.1448876

Sthapit, E., Björk, P. & Jiménez Barreto, J. (2021), Negative memorable experience: North American and British Airbnb guests' perspectives, Tourism Review, 76(3), 639-653. https://doi.org/10.1108/TR-10-2019-0404

https://doi.org/10.1108/TR-10-2019-0404

Sumagasay, Levi (2020) The pandemic has more than doubled food-delivery apps' business. Now what?, Accessed 15 April 2021, https://www.marketwatch.com/story/the-pandemic-has-more-than-doubled-americans-use-of-food-delivery-apps-but-that-doesnt-mean-the-companies-aremaking-money-11606340169

Thompson, C. J. (1997) Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories, Journal of Consumer Research, 34, 438-455.

https://doi.org/10.1177/002224379703400403

Tussyadiah, I. & J. Pesonen (2018) Drivers and barriers of peer-to-peer accommodation stay - an exploratory study with American and Finnish travellers, Current Issues in Tourism, 21 (6), 703-720.

https://doi.org/10.1080/13683500.2016.1141180

Wirtz, J., So, K.K.F, Mody, M.A. Liu, S.Q. & Chun, H.H. (2019), Platforms in the peer-to-peer sharing economy, Journal of Service Management, 30(4), 452-483.

https://doi.org/10.1108/JOSM-11-2018-0369

Xie, K. & Mao, Z. (2017) The impacts of quality and quantity attributes of Airbnb hosts on listing performance, International Journal of Contemporary Hospitality Management, 29 (9), 2240-2260.

https://doi.org/10.1108/IJCHM-07-2016-0345

Zervas, G. , Proserpio, D. & Byers, J. (2014) The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry, research paper, Boston U. School of Management, Boston, MA.

Zhu, Y., Cheng,M., Wang, J., Ma, L/. & Jiang, R. (2019) The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective, Annals of Tourism Research, 75, 308-321.

https://doi.org/10.1016/j.annals.2018.12.013

Available

Published in The Sharing Economy and the Tourism Industry

Hardback format [Details]Price: £95.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy