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Chapter 9 The Role of Events for Winter Sport Tourism

DOI: 10.23912/978-1-910158-39-5-2748

ISBN: 978-1-910158-39-5

Published: September 2015

Component type: chapter

Published in: Winter Sport Tourism

Parent DOI: 10.23912/978-1-910158-39-5-2687



Events play a significant role in today’s society, and for tourism destinations they are important due to their tourist, social and cultural functions (Getz, 2007), as well as their role in local and regional development (Wood, 2005). First and foremost, events are a great anchor for attracting tourism, providing tourists with a prime opportunity to get to know the local culture and experience the essence of the place. During an event, visitors have a unique chance to interact with the local community, gaining a deeper experience of the ambience, customs and local culture. Events can also help in improving a place’s image, creating a window for positive media coverage. Finally, for the residents themselves, events are a unique occasion to celebrate the local culture and interact within the community – you can see examples of this in the opening Spotlight above. According to Jackson (2013), three industries in particular are shaping the growth of the events sector (see Figure 9.1). Firstly, the hospitality industry - be it hotels, restaurants or venues - has viewed events as a way of encouraging new clientele or increasing the yield of existing customers. This is the case for the World Ski and Snowboard Festival held in Whistler, Canada every April in order to increase occupancy rates at the end of the winter season. Hotel rooms are fully booked during the event, which spans two weekends in order to maximize occupancy rates.

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  • Dr. Simon Hudson, University of South Carolina (Author)
  • Louise Hudson, Freelance researcher, and writer (Author)

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  • Dr. Simon Hudson, University of South Carolina (Author)
  • Louise Hudson, Freelance researcher, and writer (Author)

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Hudson & Hudson, 2015

Hudson, D.S. & Hudson, L. (2015) "Chapter 9 The Role of Events for Winter Sport Tourism" In: Hudson, D.S. & Hudson, L. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-39-5-2748


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