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Chapter 7 When two worlds collide Branding industrial destinations

DOI: 10.23912/9781911396673-4106

ISBN: 9781911396673

Published: July 2019

Component type: chapter

Published in: Reputation and Image Recovery for the Tourism Industry

Parent DOI: 10.23912/9781911396673-3803



Many parts of the world are increasingly faced with the pressure to accommodate activities of various, and at times, conflicting functions (Holmes, 2006; Lai et al., 2017; Woods 2012). Areas rich in natural resources are often not only conducive to the development of industrial activities, such as mining, energy development, and manufacturing. The natural and socio-economic landscapes they host may also be promoted as assets attractive to tourists seeking unique, authentic, and/or educational tourism experiences (Beer et al., 2017; de Sousa & Kastenholz, 2015; Frantál & Urbánková, 2017). Tourism has been commonly used as a tool to support economic development or regeneration in rural areas and industrial cities (Lane & Kastenholz, 2015; Petrzelka et al., 2006). When an area’s industrial activities are in decline and/or fall short in supporting its economy, tourism can provide a supplementary or alternative model to the existing industrial-based economy.

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  • Po-Hsin Lai, Newcastle Business School, University of Newcastle, Newcastle NSW. (Author)
  • Gabby Walters, Tourism Discipline, School of Business, University of Queensland, St Lucia, QLD (Author)

For the source title:

  • Gabby Walters, Tourism Discipline, School of Business, University of Queensland, St Lucia, QLD (Editor)
  • Judith Mair, Associate Professor, UQ Business School, University of Queensland, Australia (Editor)

Cite as

Lai & Walters, 2019

Lai, P. & Walters, G. (2019) "Chapter 7 When two worlds collide Branding industrial destinations" In: Walters, G. & Mair, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396673-4106


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