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Chapter 6 The future of travel

DOI: 10.23912/9781911635703-4425

ISBN: 9781911635703

Published: August 2020

Component type: chapter

Published in: COVID-19 and Travel

Parent DOI: 10.23912/9781911635703-4387



Most experts would agree that recovery from the COVID-19 crisis will be slow (see Figure 6.2), in large part due to the impact that the crisis has had on the global travel and tourism industry (Romei, 2020). Until there is vaccine, the virus will influence nearly every sector of travel from transportation, destination and resorts, to the accommodations, attractions, events and restaurants. The first section of this chapter looks at the future for these different sectors, a future heavily influenced by technology and a heightened emphasis on health and safety. The second part of the chapter focuses on a theme that has been prevalent in this book – the need for adaptability or ‘COVID-aptability’. Consumer demands and behavior will be permanently altered by the pandemic, and all stakeholders in the travel industry will need to adapt. One part of adaptability is redesigning servicescapes – a necessity for many after the lockdown, and this is the subject of the penultimate section of the chapter. The conclusion looks at lessons learned from this crisis.

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  • Dr Simon Hudson, University of South Carolina, USA (Author)

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  • Dr Simon Hudson, University of South Carolina, USA (Author)

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Hudson, 2020

Hudson, D.S. (2020) "Chapter 6 The future of travel" In: Hudson, D.S. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635703-4425


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