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Events Management

Principles and Practice 4th edition

Razaq Raj, Tahir Rashid

ISBN: 9781915097194 PBK; 9781915097217 HBK; 9781915097200 eBook
DOI: 10.23912/9781915097194-5043


About this book | Table of contents | About the authors | Sample files | Online resources | Buy now
  • Focuses on concepts, theories and practicalities of event management with clear explanations and minimum jargon.
  • Enables readers to have a comprehensive overview and knowledge of events mamangment using international case studies to contextualise the theory and bring the learning to life.
  • Pedagogic features include chapter objectives, discussion questions, case studies, clear informative diagrams plus online resources and case studies.

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:

  • Concepts and Management: including entrepreneurship and human resource issues
  • Finance and Law: including costing, project management and risk management
  • Marketing and Media: including social media, multimedia technology, sponsorship and PR
  • Preparation and Operation: including logistics, design, crowd control and conventions
  • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events

Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

About the Authors:
Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

Publication: March 2022

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

About the authors

Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

About the authors

Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

Sample files


Chapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf
Chapter 7.pdf
Chapter 8.pdf
Chapter 9.pdf
Chapter 10.pdf
Chapter 11.pdf
Chapter 12.pdf
Chapter 13.pdf
Chapter 14.pdf
Chapter 15.pdf
Chapter 16.pdf
Chapter 17.pdf
Chapter 18.pdf
Chapter 19.pdf
Chapter 20.pdf
Chapter 21.pdf
Chapter 22 .pdf
Contents, cover and copyright.pdf

Table of contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

About the authors

Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK.
Dr Tahir Rashid is Associate Dean International & DBA Director at Salford Business School, University of Salford, UK.

Sample files


Chapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf
Chapter 7.pdf
Chapter 8.pdf
Chapter 9.pdf
Chapter 10.pdf
Chapter 11.pdf
Chapter 12.pdf
Chapter 13.pdf
Chapter 14.pdf
Chapter 15.pdf
Chapter 16.pdf
Chapter 17.pdf
Chapter 18.pdf
Chapter 19.pdf
Chapter 20.pdf
Chapter 21.pdf
Chapter 22 .pdf
Contents, cover and copyright.pdf

Online resources

Online Resources

PowerPoint Slides to accompany each chapter

Chapter 1 Introduction to Events Management
Chapter 2 Events Destinations Management
Chapter 3 Event Entrepreneurship
Chapter 4 Human Resource Management
Chapter 5 Financial Management in the Events Industry
Chapter 6 Costing, Pricing and Capital in the Events Industry
Chapter 7 Project Management and Financing
Chapter 8 Risk Management and Safety
Chapter 9 Event Sponsorship
Chapter 10 Marketing, Communications and Public Relations
Chapter 11 Brand Co-creation and Social Media
Chapter 12 New Multimedia Technology for Events Organisers
Chapter 13 Events Assessing, Planning and Monitoring
Chapter 14 Event Logistics
Chapter 15 Event Production, Design and Lighting
Chapter 16 Crowd Control and Crowd Dynamics
Chapter 17 Expos, Conferences and Conventions
Chapter 18 Sustainable Festivals and Events
Chapter 19 Long-Term Legacy and Impacts
Chapter 20 Sport Events
Chapter 21 Evaluation and Impact of Events
Chapter 22 The Future of the Events Industry


Instructor resources for each chapter
Chapter 1 Tutor Guide Introduction to Events Management
Chapter 2 Tutor Guide Introduction to Events Management
Chapter 3 Tutor Guide Event Entrepreneurship
Chapter 4 Tutor Guide Human Resource Management
Chapter 5 Tutor Guide Financial Management in the Events Industry
Chapter 6 Tutor Guide Costing, Pricing and Capital in Events Industry
Chapter 7 Tutor Guide Project Management and Financing
Chapter 8 Tutor Guide Risk Management and Safety
Chapter 9 Tutor Guide Event Sponsorship
Chapter 10 Tutor Guide Marketing Process, Communications and Public Relations
Chapter 11 Tutor Guide Brand Co-Creation and Social Media
Chapter 12 Tutor Guide New Multimedia Technology for Event Organisers.
Chapter 13 Tutor Guide Events Assessing, Planning and Monitoring
Chapter 14 Tutor Guide Event Logistics
Chapter 15 Tutor Guide Event Production, Design and Lighting
Chapter 16 Tutor Guide Crowd Control and Crowd Dynamics
Chapter 18 Tutor Guide Sustainable Festivals and Events
Chapter 17 Tutor Guide Expos, Conferences and Conventions
Chapter 19 Tutor Guide Long-Term Legacy and Impacts
Chapter 20 Tutor Guide Sport Events
Chapter 21 Tutor Guide Evaluations and Impacts of Events
Chapter 22 Tutor Guide Future of Events Industry

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Hardback formatPrice: £85.00Copies / Delivery by post
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Chapter 1 Introduction to Events ManagementPrice: £5.99*Licences / Downloadable file
Chapter 2 Events Destinations ManagementPrice: £5.99*Licences / Downloadable file
Chapter 3 Event EntrepreneurshipPrice: £5.99*Licences / Downloadable file
Chapter 4 Human Resource ManagementPrice: £5.99*Licences / Downloadable file
Chapter 5 Financial Management in the Events IndustryPrice: £5.99*Licences / Downloadable file
Chapter 6 Costing, Pricing and Capital in the Events IndustryPrice: £5.99*Licences / Downloadable file
Chapter 7 Project Management and FinancingPrice: £5.99*Licences / Downloadable file
Chapter 8 Risk Management and SafetyPrice: £5.99*Licences / Downloadable file
Chapter 9 Event SponsorshipPrice: £5.99*Licences / Downloadable file
Chapter 10 Marketing, Communications and Public RelationsPrice: £5.99*Licences / Downloadable file
Chapter 11 Brand Co creation and Social MediaPrice: £5.99*Licences / Downloadable file
Chapter 12 New Multimedia Technology for Events OrganisersPrice: £5.99*Licences / Downloadable file
Chapter 13 Events Assessing, Planning and MonitoringPrice: £5.99*Licences / Downloadable file
Chapter 14 Event LogisticsPrice: £5.99*Licences / Downloadable file
Chapter 15 Event Production, Design and LightingPrice: £5.99*Licences / Downloadable file
Chapter 16 Crowd Control and Crowd DynamicsPrice: £5.99*Licences / Downloadable file
Chapter 17 Expos, Conferences and ConventionsPrice: £5.99*Licences / Downloadable file
Chapter 18 Sustainable Festivals and EventsPrice: £5.99*Licences / Downloadable file
Chapter 19 Long Term Legacy and ImpactsPrice: £5.99*Licences / Downloadable file
Chapter 20 Sport EventsPrice: £5.99*Licences / Downloadable file
Chapter 21 Evaluation and Impact of EventsPrice: £5.99*Licences / Downloadable file
Chapter 22 The Future of the Events IndustryPrice: £5.99*Licences / Downloadable file
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