marketing strategies > Management
Marketing Planning: Models and Frameworks 17252 visits
ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2
A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.