Browsing Management discipline marketing plan pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password
Management




View Interactive Catalogue
Download PDF

From May 1, 2020, VAT will no longer be charged on ebooks and downloadable chapters.

GLOBAL MANAGEMENT SERIES CATALOGUE

marketing plan > Management

Now available for purchase!

Marketing Communications 2nd edition 26040 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Forthcoming title

Marketing Planning: Models and Frameworks 82980 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.


Terms and conditions of purchase | Privacy policy