Fully revised and updated and includes two new chapters. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

A complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.

An ontology of the study of planned events and the professional practice of event management and event tourism; User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field; E version has an interactive function with hyperlinks to sources, books in the EMTM series as well as ability to bookmark pages, instant linkage to cross references and more.