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Student resource > Marketing

Now available for purchase!

Business Marketing: The Theory and Practice of B2B 89741 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text


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