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Search results for Goodfellow-publishers-catalogue-2014.pdf - 55 results| 26 | Strategic Event Creation
ISBN: 978-1-910158-06-7 HBK; 978-1-910158-07-4 PBK; 978-1-910158-08-1 eBook This text moves away from an older paradigm of simply ‘making events work’, to show how to manage a sector that now needs to be strategically focused. More |
| 29 | Winning Meetings and Events for Your Venue
ISBN: 978-1-908999-86-3 pbk; 978-1-908999-88-7 hbk A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. More |
| 34 | Responsible Tourism 2nd edition
ISBN: 978-1-910158-84-5 hbk; 978-1-910158-85-2 pbk; 978-1-910158-86-9 eBook Responsible Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it. More |
| 35 | The Next Big Thing!
Please complete our short survey to investigate what the new and upcoming topics are in your area of teaching and research. More |
| 36 | COVID-19 and Travel
ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. More |
| 37 | Online access
All purchasers of Goodfellow Publishers books get their content online as well as printed. More |
| 38 | Leadership and Entrepreneurship in the Hospitality Industry
Chess Partnership ISBN: 978-1-906884-48-2 hbk; 978-1-906884-49-9 pbk Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector More |
| 39 | Privacy policy
Goodfellow Publishers Ltd recognize the importance of protecting the information collected from Users in the operation of this website, and take reasonable steps to maintain the security, integrity and privacy of any information... More |
| 40 | Marketing and Consumer Behaviour
Authors
Gillian Hogg, Heriot-Watt University
Keith Gori, Heriot-Watt University
Wendy Hisbent, Heriot-Watt University
Abstract
In today’s highly complex market economy an understanding of marketing is essential for businesses to succeed. More |
| 41 | Understanding Tourism 2nd edition
ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on:
International tourism and the political economy of tourism
The quest for sustainability and the net zero imperative
How tourists consume a destination
Crisis and resilience in a COVID-adapted world
It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. More |
| 42 | Tourism Theories, Concepts and Models
ISBN: 9781911635352 HBK; 9781911635369 PBK; 9781911635376 eBook A critical overview of the core theories, concepts and models that have shaped the development of tourism as a field of study More |
| 43 | FAQ
Frequently asked questions, help and technical stuff More |
| 44 | Conducting Research with Children and Adolescents
ISBN: 978-1-906884-02-4 This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues. More |
| 45 | The Economic Ascent of the Hotel Business 2/e
ISBN: Hbk 978-1-906884-66-6 Pbk 978-1-906884-67-3 As featured in the The Times: "First in line: the hotel industry. The recession has changed the rules for a business that may be heading for consolidation" More |
| 50 | Thanatourism
ISBN: 978-1-910158-33-3 hbk; 978-1-910158-34-0 pbk Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth of empirical material on the contemporary and historical consumption of death with case studies designed to stretch and challenge current discourse. More |
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