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Search results for Goodfellow-publishers-catalogue-2018.pdf - 60 results| 26 | Online access
All purchasers of Goodfellow Publishers books get their content online as well as printed. More |
| 27 | FAQ
Frequently asked questions, help and technical stuff More |
| 28 | Responsible Tourism 2nd edition
ISBN: 978-1-910158-84-5 hbk; 978-1-910158-85-2 pbk; 978-1-910158-86-9 eBook Responsible Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it. More |
| 29 | Leadership and Entrepreneurship in the Hospitality Industry
Chess Partnership ISBN: 978-1-906884-48-2 hbk; 978-1-906884-49-9 pbk Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector More |
| 30 | Understanding Tourism 2nd edition
ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on:
International tourism and the political economy of tourism
The quest for sustainability and the net zero imperative
How tourists consume a destination
Crisis and resilience in a COVID-adapted world
It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. More |
| 31 | Tourism Theories, Concepts and Models
ISBN: 9781911635352 HBK; 9781911635369 PBK; 9781911635376 eBook A critical overview of the core theories, concepts and models that have shaped the development of tourism as a field of study More |
| 32 | The Next Big Thing!
Please complete our short survey to investigate what the new and upcoming topics are in your area of teaching and research. More |
| 33 | COVID-19 and Travel
ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. More |
| 34 | Marketing and Consumer Behaviour
Authors
Gillian Hogg, Heriot-Watt University
Keith Gori, Heriot-Watt University
Wendy Hisbent, Heriot-Watt University
Abstract
In today’s highly complex market economy an understanding of marketing is essential for businesses to succeed. More |
| 35 | Event Impact Assessment
ISBN: 978-1-911635-03-1 HBK; 978-1-911635-04-8 PBK; 978-1-911635-05-5 eBook The first text to develop professionalism for IA and evaluation in these applied management fields. More |
| 36 | Contemporary Tourism: an international approach 4th edition
ISBN: 9781911396765 HBK; 9781911396772 PBK; 9781911396789 eBook Now in its fourth edition,it discusses issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. More |
| 39 | The Planning and Management of Responsible Urban Heritage Destinations in Asia
ISBN: 978-1-911396-58-1 Hbk; 978-1-911396-59-8 Pbk; 978-1-911396-60-4 eBook Heritage in general, and in particular urban heritage in Asia, is at the focus of a perfect storm with populations growing rapidly in cities as the rate of urbanization continues to grow at an alarming rate. Together with populations increasing rapidly in cities as urbanization grows, there are ever larger numbers of tourists placing significant pressure on urban heritage resources. More |
| 40 | Sustainable Value Creation in Hospitality
ISBN: 9781911396376 HBK; 9781911396383 PBK; 9781911396390 eBook Based on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. More |
| 41 | Tourism Marketing for Small Businesses
ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. More |
| 42 | Club Management
ISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBook The first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing. More |
| 43 | Event Evaluation
ISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBook The first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. More |
| 46 | Essentials of Digital Marketing
ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. More |
| 47 | Fundamentals of Marketing
ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. More |
| 48 | Contemporary Issues in Social Accounting
ISBN: 9781911396574 HBK; 9781911396550 PBK; 9781911396567 eBook The field of social accounting and social responsibility of business has grown considerably in recent years in both the educational and professional context and has taken on an interdisciplinary aspect. This can be attributed to the numerous financial scandals and often ruthless activity of the corporate world in the pursuit of profit that demonstrate questionable ethical and moral behaviour from business and professional practice. More |
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