Event Evaluation

Theory and methods for event management and tourism

Donald Getz

ISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBook

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.
The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using:

A range of tools from simple checklists to more advanced logic models;
Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources;
A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension;
An introduction of impact assessment.

Part of The Management Theory and Methods for Event Management and Event Tourism Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. It provides students and practitioners with the theory and methods to improve event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.

With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. [/box]

For both events students and practitioners, this will be an indispensable specialist text and reference.

Publication May 2018

CHAPTER 1: BASIC CONCEPTS AND DEFINITIONS
CHAPTER 2: VALUE, VALUES AND EVALUATION
CHAPTER 3: THEORY
CHAPTER 4: A MODEL OF THE EVALUATION PROCESS
CHAPTER 5: MEASURES, METHODS, and PLANNING an EVALUATION PROJECT
CHAPTER 6: ESTABLISHING THE EVALUATION SYSTEM (PART 1)
CHAPTER 7: GOALS AND GOAL ATTAINMENT
CHAPTER 8: EVALUATING THE ORGANISATION and its MANAGEMENT FUNCTIONS(PART 1)
CHAPTER 9: EVALUATING THE ORGANISATION (PART 2)
Chapter 10: EVALUATING VISITORS and EXPERIENCES
Chapter 11: QUALITY EVALUATION
Chapter 12: EVALUATING HUMAN RESOURCES
Chapter 13: EVALUATION IN DIFFERENT TYPES OF EVENTS

About the authors

Donald Getz is Professor Emeritus, the University of Calgary, Canada, where he was teaching and researching within the Haskayne Business School from 1991 through 2010. He was previously in Recreation and Leisure Studies at the University of Waterloo, and he has held part-time positions in Sweden, Norway and Australia.

Professor Getz received a BES in 1971 (Environmental Studies, Urban and Regional Planning) from the University of Waterloo, an MA in 1975 from Carleton University (Geography), and his PhD from the University of Edinburgh (Social Sciences) in 1981.

Professor Getz is a leading international tourism and event-studies scholar. He was co-founder of the research journal Event Studies in 1993, has authored or co-authored well over 100 refereed journal articles and a number of books including Event Management and Event Tourism, Event Tourism, and Event Studies.