Marketing > Tourism Marketing
![]() | Forthcoming title Emerging Trends in Consumer Behaviour in the Service Sector 34135 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644 DOI: 10.23912/Hardback-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
![]() | Now available for purchase! Peer-to-Peer Accommodation Networks 116189 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
![]() | Now available for purchase! Fundamentals of Marketing 77808 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
![]() | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 79495 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
![]() | Now available for purchase! Tourism Marketing for Small Businesses 74828 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
![]() | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 103612 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
![]() | Now available for purchase! Marketing and Designing the Tourist Experience 92061 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
![]() | Now available for purchase! Music, Markets and Consumption 104781 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
![]() | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 155573 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
![]() | Now available for purchase! Marketing Innovations for Sustainable Destinations 104241 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
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