Textbook
 | Now available for purchase! Profit Planning 3/e EXTENDED EDITION 139338 visitsfor hospitality and tourismPeter HarrisISBN: 978-1-908999-60-3 hbk; 978-1-908999-61-0 pbkA complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the “cutting-edge†of routine decision making. |
 | Forthcoming title Entrepreneurship in Hospitality and Tourism 2nd edition 3425 visitsA global perspectiveLevent Altinay, Anna Farmaki, Zaid AlrawadiehISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. |
 | Now available for purchase! The Dark Side of Events 8385 visitsNavigating Corruption and Risk ManagementWilliam O'TooleISBN: 9781915097415 HBK; 9781915097996 PBK; 9781915097422 eBookThe events industry is a multi-million dollar fast-moving industry, ergo it is a key target for corruption. With multiple revenue sources, complex logistics, a strict deadline and the need for quick decision making, it is vital the organisers are fully aware of all ways and means events can leave themselves vulnerable. |
 | Now available for purchase! Marketing Communications 2nd edition 10965 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Forthcoming title Coaching and Mentoring in Tourism, Hospitality and Events 55937 visitsDiana Clayton, Judie M Gannon, Anna KlenertISBN: 9781915097743 HBK; 9781915097729 PBK; 9781915097750 eBookA comprehensive exploration of mentoring and coaching and its’ application within the THE industries. |
 | Now available for purchase! Understanding Tourism 2nd edition 99700 visitsConcepts and TheoriesBob McKercher, Bruce PrideauxISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBookUnderstanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on:
International tourism and the political economy of tourism
The quest for sustainability and the net zero imperative
How tourists consume a destination
Crisis and resilience in a COVID-adapted world
It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. |
 | Now available for purchase! Event Communication 117861 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |
 | Now available for purchase! Hotel Housekeeping Management 69620 visitsChanging trends and developmentsJayanti JayantiISBN: 9781911635543 hbk; 9781911635550 pbk; 9781911635567 eBookA comprehensive hands-on guide to this vital role in the operation of a hotel. With insights from international industry experts and real-life case studies, it provides the reader with a comprehensive how-to guide to all elements of this essential role as well as the theoretical foundations and operational techniques. |
 | Now available for purchase! Service Management Principles for Hospitality and Tourism in the Age of Digital Technology 4th edn 82031 visitsJay Kandampully, David Solnet, Anil BilgihanISBN: 9781915097705 PBK; 9781915097712 eBookGuides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more. |
 | Now available for purchase! Food and Beverage Management 6th edition 83498 visitsFor the hospitality, tourism and event industriesJohn Cousins, David Foskett, David Graham, Amy HollierISBN: 978-1-915097-25-5 HBK; 978-1-915097-26-2 PBK; 978-1-915097-27-9 eBookThis 6th edition has been updated and revised to take account of current trends within education and the HLT industries, including changes brought about by COVID and Brexit, as well the impact of the increasing use kitchen/service robotics, changes to allergen regulations and issues of sustainability and business ethics. |
Next 10 page
