Browsing Textbook pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Textbook

Now available for purchase!

Profit Planning 3/e EXTENDED EDITION 152547 visits

for hospitality and tourism

Peter Harris

ISBN: 978-1-908999-60-3 hbk; 978-1-908999-61-0 pbk

A complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the “cutting-edge” of routine decision making.

Now available for purchase!

International Tourism Futures 2nd edition 8096 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Sandra Cherro Osorio, Astrid Nørfelt

ISBN: 9781915097941 PBK; 9781915097958 HBK; 9781915097965 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events

Forthcoming title

Entrepreneurship in Hospitality and Tourism 2nd edition 15293 visits

A global perspective

Levent Altinay, Anna Farmaki, Zaid Alrawadieh

ISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

Now available for purchase!

The Dark Side of Events 24389 visits

Navigating Corruption and Risk Management

William O'Toole

ISBN: 9781915097415 HBK; 9781915097996 PBK; 9781915097422 eBook

The events industry is a multi-million dollar fast-moving industry, ergo it is a key target for corruption. With multiple revenue sources, complex logistics, a strict deadline and the need for quick decision making, it is vital the organisers are fully aware of all ways and means events can leave themselves vulnerable.

Now available for purchase!

Marketing Communications 2nd edition 28030 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Forthcoming title

Coaching and Mentoring in Tourism, Hospitality and Events 69175 visits

Diana Clayton, Judie M Gannon, Anna Klenert

ISBN: 9781915097743 HBK; 9781915097729 PBK; 9781915097750 eBook

A comprehensive exploration of mentoring and coaching and its’ application within the THE industries.

Now available for purchase!

Understanding Tourism 2nd edition 115051 visits

Concepts and Theories

Bob McKercher, Bruce Prideaux

ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook

Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on: International tourism and the political economy of tourism The quest for sustainability and the net zero imperative How tourists consume a destination Crisis and resilience in a COVID-adapted world It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking.

Now available for purchase!

Event Communication 134202 visits

Theory and Methods for Event Management and Tourism

Barbara Mazza

ISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBook

Effective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process.

Now available for purchase!

Hotel Housekeeping Management 83265 visits

Changing trends and developments

Jayanti Jayanti

ISBN: 9781911635543 hbk; 9781911635550 pbk; 9781911635567 eBook

A comprehensive hands-on guide to this vital role in the operation of a hotel. With insights from international industry experts and real-life case studies, it provides the reader with a comprehensive how-to guide to all elements of this essential role as well as the theoretical foundations and operational techniques.

Now available for purchase!

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology 4th edn 99214 visits

Jay Kandampully, David Solnet, Anil Bilgihan

ISBN: 9781915097705 PBK; 9781915097712 eBook

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.


Next 10 page
Terms and conditions of purchase | Privacy policy