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Chapter 14 Interpretation rocks Designing signs for geotourism sites

DOI: 10.23912/978-1-906884-09-3-1065

ISBN: 978-1-906884-09-3

Published: April 2010

Component type: chapter

Published in: Geotourism: the tourism of geology and landscape

Parent DOI: 10.23912/978-1-906884-09-3-21



Nature-based tourism experiences are attracting increasing numbers of visitors worldwide, a phenomenon that has been attributed to a range of factors including greater flexibility in terms of leisure, mobility and disposable income; a growing public awareness of environment issues; and the desire to escape from ‘everyday’ routines (Waitt, 2000). Researchers have termed the learning that occurs in these tourism settings ‘free-choice learning’ because people are free to choose what, where, when and with whom they learn (Falk, 2001). Information and educational activities delivered during free-choice learning experiences are generally referred to as interpretation. A term originally coined by Tilden (1957), interpretation is a form of communication that presents ideas and concepts in a format that is designed to interest, entertain and inspire visitors (Ballantyne et al., 2000). Unlike education in formal settings, interpretation does not consist of lists of facts, figures, and dates but rather, users illustrative media, first-hand experiences and original objects to impart meaning and demonstrate relationships (Tilden, 1977).

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  • Karen Hughes, University of Queensland (Author)
  • Roy Ballantyne, University of Queensland (Author)

For the source title:

  • David Newsome, Murdoch University (Editor)
  • Ross K. Dowling, Edith Cowan University (Editor)

Cite as

Hughes & Ballantyne, 2010

Hughes, K. & Ballantyne, R. (2010) "Chapter 14 Interpretation rocks Designing signs for geotourism sites" In: Newsome, D. & Dowling, R.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-906884-09-3-1065


Published in Geotourism: the tourism of geology and landscape

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