Chapter 3 Marketing and Consumer Behaviour
Published: September 2015
Component type: chapter
Published in: Introducing Management in a Global Context
Parent DOI: 10.23912/978-1-910158-47-0-2734
- Gillian Hogg, Heriot-Watt University (Author)
- Keith Gori, Heriot-Watt University (Author)
- Wendy Hisbent, Heriot-Watt University (Author)
For the source title:
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
Hogg, Gori & Hisbent, 2015
Hogg, G., Gori, K. & Hisbent, W. (2015) "Chapter 3 Marketing and Consumer Behaviour" In: MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2795
Abbott, L. (1955). Quality and Competition. New York: Columbia University Press.
American Marketing Association. (2013). Definition of Marketing. Retrieved June 2015, from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
Baines, P., Fill, C. and Page, K. (2008). Marketing. Oxford: Oxford University Press.
Bhat, S., and Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-43. https://doi.org/10.1108/07363769810202664
Borden, N. H. (1964). The Concept of the Marketing Mix. In G. Schwartz (Ed.), Science in Marketing. New York: John Wiley.
Demirdjian, Z. S. A. (2005). The Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization. Paper presented at the The Future of Marketing's Past: Proceedings of the 17th Conference on Historical Analysis and Research in Marketing, Long Beach, CA.
Denegri-Knott, J. and Molesworth, M. (2013). Redistributed consumer desire in digital virtual worlds of consumption. Journal of Marketing Management, 29(13-14), 1561-1579. https://doi.org/10.1080/0267257X.2013.821420
Dibb, S., Simkin, L., Pride, W. M. and Ferrell, O. C. (2001). Marketing: Concepts and Strategies. Boston, MA: Houghton Mifflin Company.
Fullerton, R. A. (1988). How Modern is Modern Marketing? Marketing's evolution and the myth of the "production era". Journal of Marketing, 52(1), 108-125. https://doi.org/10.2307/1251689
Hirschman, E. C. and Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing, 46(3), 92-101. https://doi.org/10.2307/1251707
Holbrook, M. and Hirschman, E. (1982). The experiential aspects of consumption: consumer fantasies, feelings and fun. Journal of Consumer Research, 9(2), 132-140. https://doi.org/10.1086/208906
Hollander, S. C., Rassuli, K. M., Jones, D. G. B. and Dix, L. F. (2005). Periodization in Marketing History. Journal of Macromarketing, 25(1), 32-41. https://doi.org/10.1177/0276146705274982
Jones, D. G. B. and Tadajewski, M. (Eds.). (2016). The Routledge Companion to Marketing History. New York: Routledge.
Keith, R. J. (1960). The Marketing Revolution. Journal of Marketing, 24(3), 35-38. https://doi.org/10.2307/1248704
Kohli, A. K. and Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1-18. https://doi.org/10.2307/1251866
Kotler, P. (1972). A Generic Concept of Marketing. Journal of Marketing, 36(2), 46-54. https://doi.org/10.2307/1250977
Kotler, P. (2005). The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought. Journal of Public Policy & Marketing, 24(1), 114-116. https://doi.org/10.1509/jppm.22.214.171.124903
Kotler, P., Armstrong, G., Harris, L. C. and Piercy, N. (2013). Principles of Marketing (Sixth ed.). Harlow, Essex: Pearson Education Limited.
Kotler, P., Keller, K. L., Brady, M., Goodman, M. and Handsen, T. (2009). Marketing Management. Essex: Pearson Educational Limited.
Laing, A. and Hogg, G. (2008). Re-conceptualising the professional service encounter: information empowered consumers and service relationships. Journal of Customer Behaviour, 7(4), 333-346. https://doi.org/10.1362/147539208X386860
Magrath, A. J. (1986). When marketing services, 4Ps are not enough. Business Horizons, 29(3), 44-50. https://doi.org/10.1016/0007-6813(86)90007-8
McCarthy, J. E. (1960). Basic Marketing: A Managerial Approach. Homewood, IL: Richard D. Irwin.
McFadden, D. (1999). Rationality for economists? Journal of Risk and Uncertainty, 19(1-3), 73-105. https://doi.org/10.1023/A:1007863007855
Mick, D. G. (2007). The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association. Journal of Public Policy & Marketing, 26(2), 289-292. https://doi.org/10.1509/jppm.26.2.289
Oxford Dictionaries. (2015). 'Marketing', from Oxford Dictionaries website. Retrieved June 2015, from http://www.oxforddictionaries.com/definition/english/marketing
Shaw, E. H. (1983). Plato and the Socio-Economic Foundations of Marketing: An Historical Analysis in the Development of Macro-marketing Thought. Paper presented at the First North American Workshop on Historical Research in Marketing, East Lansing, MI.
Shaw, E. H. (1995). The first dialogue on macromarketing. Journal of Macromarketing, 15(1), 7-20. https://doi.org/10.1177/027614679501500103
Shaw, E. H. (2015). On the Origins of Marketing Systems. Paper presented at the Crossing Boundaries, Spanning Borders: Voyages Around Marketing's Past: Proceedings of the 17th Conference on Historical Analysis and Research in Marketing, Long Beach, CA.
Shaw, E. H. and Jones, D. G. B. (2005). A history of schools of marketing thought. Marketing Theory, 5(3), 239-281. https://doi.org/10.1177/1470593105054898
Sheth, J. N. and Uslay, C. (2007). Implications of the revised definition of marketing: from exchange to value creation. Journal of Public Policy & Marketing, 26(2), 302-307. https://doi.org/10.1509/jppm.26.2.302
Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services. In J. Donnelly & W. George (Eds.), Marketing of Services (pp. 25-32). Chicago: American Marketing.
Zinkhan, G. M. and Williams, B. C. (2007). The new American Marketing Association definition of marketing: An alternative assessment. Journal of Public Policy & Marketing, 26(2), 284-288. https://doi.org/10.1509/jppm.26.2.284