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Chapter 7 Methods and Techniques for Qualitative Data Gathering

DOI: 10.23912/978-1-910158-88-3-3233

ISBN: 978-1-910158-88-3

Published: September 2016

Component type: chapter

Published in: Research Methods for Accounting and Finance

Parent DOI: 10.23912/978-1-910158-88-3-3090



This chapter discusses three main methods for gathering qualitative data. These methods are interviews, focus group discussions and ethnography. Important steps and procedures for gathering qualitative data using these methods are highlighted with examples to enable users to conduct their own data gathering. The chapter also provides potential challenges that users may encounter while using these methods and suggestions to manage these challenges or minimise the effect on the data and overall research findings.

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Ogharanduk, Jubb, Lochrie, Curran & O'Gorman, 2016

Ogharanduk, B., Jubb, D., Lochrie, S., Curran, R. & O'Gorman, K.D. (2016) "Chapter 7 Methods and Techniques for Qualitative Data Gathering" In: Paterson, A., Leung, D., Jackson, W.(., MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-88-3-3233


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Published in Research Methods for Accounting and Finance

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