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Event Portfolio Management

DOI: 10.23912/978-1-911396-91-8-4260

ISBN: 978-1-911396-91-8

Published: September 2019

Component type: book

10.23912/978-1-911396-91-8-4260

Abstract

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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Contributors

Cite as

Antchak, Ziakas & Getz, 2019

Antchak, V., Ziakas, V. & Getz, D. (2019) Event Portfolio Management. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4260

Chapters

Chapter 1 Introduction (Antchak, Ziakas & Getz)

Chapter 2 Cities and Events Introducing Event Portfolios (Antchak, Ziakas & Getz)

Chapter 3 Event Portfolio Leveraging (Antchak, Ziakas & Getz)

Chapter 4 Event Portfolios and Stakeholder Networks (Antchak, Ziakas & Getz)

Chapter 5 Critical Aspects of Portfolio Design (Antchak, Ziakas & Getz)

Chapter 6 Portfolio Evaluation and Impact Assessment (Antchak, Ziakas & Getz)

Chapter 7 Governmental Approach to Major Events in New Zealand (Antchak, Ziakas & Getz)

Chapter 8 Portfolio of Major Events in Auckland, Wellington and Dunedin (Antchak, Ziakas & Getz)

Chapter 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne (Gorchakova)

Chapter 10 Sector focused Approach to Business Events in Manchester (Vokacova & Antchak)

Chapter 11 Edinburgh, a Festival City (Antchak, Ziakas & Getz)

Chapter 12 International Comparison of Festival and Event Cities and their Portfolios (Antchak, Ziakas & Getz)

Chapter 13 Conclusions (Antchak, Ziakas & Getz)

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