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Chapter 3 The road to recovery Reimagining Kaikoura after a natural disaster

DOI: 10.23912/9781911396673-4123

ISBN: 9781911396673

Published: July 2019

Component type: chapter

Published in: Reputation and Image Recovery for the Tourism Industry

Parent DOI: 10.23912/9781911396673-3803



It is widely recognized that tourist destinations are vulnerable to disruptions caused by natural disasters, and understanding tourism response and recovery to natural disasters is a critical topic of research internationally (Mair et al., 2016). Post-disaster recovery is defined as: “the development and implementation of strategies and actions to bring the destination back to a normal (pre-event) condition or an improved state” (Mair et al., 2016: 2). Recovery may commence immediately following a crisis or disaster, or can be delayed if a destination has been considerably damaged and residents and businesses profoundly affected. Scott et al. (2008) have suggested that the disaster recovery process contains three phases – recovery of damaged infrastructure, marketing responses (revolving around communication and recovery marketing), and adaptations to the new system. These phases may occur sequentially or simultaneously, with different stakeholder groups managing them (Mair et al., 2016).

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  • Joanna Fountain, Department of Tourism, Sport and Society, Lincoln University, Lincoln, New Zealand. (Author)
  • Nicholas Cradock-Henry, Manaaki Whenua Landcare Research, Lincoln, New Zealand. (Author)

For the source title:

  • Gabby Walters, Tourism Discipline, School of Business, University of Queensland, St Lucia, QLD (Editor)
  • Judith Mair, Associate Professor, UQ Business School, University of Queensland, Australia (Editor)

Cite as

Fountain & Cradock-Henry, 2019

Fountain, J. & Cradock-Henry, N. (2019) "Chapter 3 The road to recovery Reimagining Kaikoura after a natural disaster" In: Walters, G. & Mair, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396673-4123


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Published in Reputation and Image Recovery for the Tourism Industry

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