Chapter 3 Co branding and Strategic Communication
Published: July 2018
Component type: chapter
Published in: Collaboration for Sustainable Tourism Development
Parent DOI: 10.23912/9781911635000-3879
By means of collaboration, the sum of the work becomes more than its indi- vidual parts (Liburd, 2013). This also goes for communication about sustain- able tourism development, where meanings created on the basis of the sum of communication exceed the meanings introduced by individual communicators’ messages. This chapter introduces the notion of sustainable tourism develop- ment communication and discourses as complex and dynamic meaning-making processes that transcend what individual actors bring to the conversation, thus emphasizing such discourses as informed and co-constructed by the plethora of actors that communicate about this issue. Hereby, communication becomes more than a matter of giving or sending information; it becomes an issue of shar- ing information and by doing so, creating and advancing knowledge through collaborative meaning-making processes.
- Bodil Stilling Blichfeldt, Bodil Stilling Blichfeldt (Author) https://orcid.org/0000-0002-6887-6928
For the source title:
- Dr. Janne Liburd, University of Southern Denmark (Editor) https://orcid.org/0000-0002-3884-6728
- Dr. Deborah Edwards, University of Technology Sydney (Editor) https://orcid.org/0000-0002-8345-9700
Blichfeldt, B.S. (2018) "Chapter 3 Co branding and Strategic Communication" In: Liburd, D.J. & Edwards, D.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635000-3910
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