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Chapter 3 Tourists of the Future

DOI: 10.23912/9781911635222-4739

ISBN: 9781911635222

Published: October 2020

Component type: chapter

Published in: International Tourism Futures

Parent DOI: 10.23912/9781911635222-4383



Today, more and more people are travelling than ever before, with 1.5 billion international tourist arrivals recorded in 2019 and the forecasted 1.8 billion international arrivals set to be reached well before its predicted 2030 (UNWTO, 2019; 2020). Traditionally, the wealthier industrialised world has predominately been responsible for both the supply and demand of tourism. However, in recent years a gradual shift has occurred with new destinations beginning to challenge these traditional destinations. There is the expectation that 57% of all international tourist arrivals will be in emerging destinations by 2030 (UNWTO, 2017). The rise of the middle class has resulted in more of the world’s population gaining access to leisure time and the means to increased international travel. Travel experiences in the past have typically consisted of sun, sand and surf type holidays. Tourists are no longer content with these passive activities, rather seeking more experiential and engaging travel experiences instead. This suggests a change in demand from the mass tourism holidays of the 1970s and 1980s to more individualised tourist experiences (Sharpley, 2005). Drivers of change contributing to these changes in travel demand include increased globalisation along with a variety of economic, social, political, technological and environmental trends (Dwyer et al., 2008). Chapter 2 discusses the key drivers of change, along with several trends considered to have an impact on the future development of the international tourism industry. This chapter explores some of these trends further in the context of future tourist behaviour, namely smart tourism, virtual tourism, smart boredom, super sabbaticals and solo travellers.

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Lade, Strickland, Frew, Willard, Osorio, Nagpal & Vitartas, 2020

Lade, C., Strickland, P., Frew, E., Willard, P., Osorio, S.C., Nagpal, S. & Vitartas, P. (2020) "Chapter 3 Tourists of the Future" In: Lade, C., Strickland, P., Frew, E., Willard, P., Osorio, S.C., Nagpal, S. & Vitartas, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635222-4739


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Chapter 3 Tourists of the Future [Details]Price: £5.99*Licences / Downloadable file

Published in International Tourism Futures

Chapter 3 Tourists of the Future [Details]Price: £5.99*Licences / Downloadable file
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