Chapter 2 Re imagining the Green Guest
Published: February 2023
Component type: chapter
Published in: How to Create Sustainable Hospitality
Parent DOI: 10.23912/9781911635659-5276
The key points of this chapter: Knowledge gaps lead to bad practice. The hospitality sector is hamstrung by a dearth of information and first hand experience. New technology and research can empower us to make smarter long-term choices Tourism can – and should – flip the status quo, creating market demand rather than waiting for it. Sustainable behaviour can enrich guest experience The most valuable research focuses on real-life case studies. What people say and what people do does not always match. The beating heart of sustainable tourism is real-world behaviours All guests are potential green guests. Typecasting people is counterproductive, leading to faulty assumptions and a false sense that ‘green’ guests are a niche market
- Christopher Warren, Griffith University (author) https://orcid.org/0000-0001-5782-2548
For the source title:
- Christopher Warren, Griffith University (author) https://orcid.org/0000-0001-5782-2548
Warren, C. (2023) "Chapter 2 Re imagining the Green Guest" In: Warren, C. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635659-5431
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