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Chapter 2 Business development in events

DOI: 10.23912/9781911635871-4929

ISBN: 9781911635871

Published: January 2022

Component type: chapter

Published in: Reimagining and Reshaping Events

Parent DOI: 10.23912/9781911635871-4918

10.23912/9781911635871-4929

Abstract

The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs.

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Wrathall & Steriopoulos, 2022

Wrathall, J. & Steriopoulos, E. (2022) "Chapter 2 Business development in events" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-4929

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Published in Reimagining and Reshaping Events

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