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Chapter 9 Stakeholder engagement and leadership

DOI: 10.23912/9781911635871-5036

ISBN: 9781911635871

Published: January 2022

Component type: chapter

Published in: Reimagining and Reshaping Events

Parent DOI: 10.23912/9781911635871-4918

10.23912/9781911635871-5036

Abstract

An essential element of an event manager’s job involves the development of sustainable working relationships with a broad range of stakeholders. Event stakeholders include all of the organisations and individuals who have an interest in the staging of an event and may have some impact on event outcomes. These stakeholders may be internal or external to the event business and while the importance and influence of stakeholders varies significantly, it is essential for event managers to have a sound knowledge of their interests, needs, and potential impact. So too is the capacity of event managers to effectively, engage, communicate, and negotiate with all key stakeholders.

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Wrathall & Steriopoulos, 2022

Wrathall, J. & Steriopoulos, E. (2022) "Chapter 9 Stakeholder engagement and leadership" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-5036

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Published in Reimagining and Reshaping Events

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