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Chapter 12 The Future of Mobility According to Uber Current dynamics, immediate challenges and future prospects

DOI: 10.23912/9781915097064-5103

ISBN: 9781915097064

Published: April 2022

Component type: chapter

Published in: The Sharing Economy and the Tourism Industry

Parent DOI: 10.23912/9781915097064-4970



Populations are increasingly becoming urbanised, and this had led to widespread traffic congestion in all major towns. Resolving the traffic congestion challenge in major urban cities is of paramount importance. Taxi services have been a monopoly market, created to ensure that demand is always above supply. The introduction of e-hailing services by Uber has increased competition for the metered taxis, which were the monopoly. E-hailing services by Uber brought better public transport within our major cities with the use of technology which improved service quality and met customers’ expectations. This sharp increase in technologically driven transport innovation comes during a period in which decades-long transport trends are beginning to change. Moreover, innovations introduced by Uber make things much easier for riders, attracting business away from less-innovative taxi companies. The global auto industry’s transformation has far-reaching implications for how we move from point A to point B and, in turn, affects carmakers, energy companies, insurers, health care, government funding, and more. Innovations by Uber have created a whole new market which is changing urban mobility, through research and development investments. Uber has successfully tested self-driving cars that would bring disruption to Uber drivers. Uber is an example of a present-day multinational that has benefitted from technology, innovation and globalisation.

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Manavhela & Henama, 2022

Manavhela, P. & Henama, U.S. (2022) "Chapter 12 The Future of Mobility According to Uber Current dynamics, immediate challenges and future prospects" In: Taheri, B., Rahimi, R. & Buhalis, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097064-5103


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