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Events MISmanagement

Learning from failure

Tim Brown, Tom Fletcher, Lindsey Gaston, Phil Higson

ISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBook


About this book | Table of contents | About the authors | Buy now
Events MISmanagement is unique text as it looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective.

Using a wealth of international case studies and examples, the text examines:
  • Why events fail
  • What can we learn from event failure
  • How we can improve practice through learning about event failure
  • How events can be safer / risk adverse
  • How to reduce the chance of events failing
  • A wide range of international examples appealing to a wider audience

Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future.

The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

Due to publish April 2022

Table of contents

Ch 1 Introduction to Events MISmanagement – what we can learn from failure in events; Ch 2 Concept stage; Ch 3 Feasibility stage; Ch 4 Planning / project management; Ch 5 Marketing & Promotion; Ch 6 Communication; Ch 7 Budgeting / Finance; Ch 8 Location / Venue; Ch 9 Sustainability / environmental; Ch 10 People; Ch 11 Risk Management; Ch 12 Security; Ch 13 Logistics; Ch 14 Evaluation; Ch 15 Conclusion; Index

Table of contents

Ch 1 Introduction to Events MISmanagement – what we can learn from failure in events; Ch 2 Concept stage; Ch 3 Feasibility stage; Ch 4 Planning / project management; Ch 5 Marketing & Promotion; Ch 6 Communication; Ch 7 Budgeting / Finance; Ch 8 Location / Venue; Ch 9 Sustainability / environmental; Ch 10 People; Ch 11 Risk Management; Ch 12 Security; Ch 13 Logistics; Ch 14 Evaluation; Ch 15 Conclusion; Index

About the authors

Tim Brown is Programme Leader and Senior Lecturer for Events Management and is also the Senior University Teaching Fellow for Chester Business School, UK. Tom Fletcher is Programme Leader and Senior Lecturer in Events Management, Liverpool John Moores University. Lindsey Gaston is Senior Lecturer in Events Management at Liverpool John Moores University, UK. Phil Higson is Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management at Chester Business School.

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