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Principles of Ecology and Management 92174 visits

International Challenges for Future Practitioners

Alan Sitkin

ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk

An environmental business book written by a business school professor for business school students.

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Creative B2B Branding (No, Really) 68266 visits

Building a Creative Brand in a Business World

Scot McKee

ISBN: 978-1-906884-12-3

B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses

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The Busy Manager's Guide to Marketing 61014 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

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Marketing Innovations for Sustainable Destinations 100136 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

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Conducting Research with Children and Adolescents 61288 visits

Design, Methods and Empirical Cases

Julie Tinson

ISBN: 978-1-906884-02-4

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.

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Cases For Event Management and Event Tourism 26064 visits

Vassilios Ziakas, Donald Getz

ISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBook

A must have collection for all those studying and teaching event management and event tourism.

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The Business and Management of Convention and Visitor Bureaus 27463 visits

A global approach

Krzysztof Celuch

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.

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Essentials of Digital Marketing 63237 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

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Marketing Communications 40250 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.


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