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Hospitality > Tourism

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Event Stakeholders 31720 visits

Theory and methods for event management and tourism

Mathilda van Niekerk, Donald Getz

ISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBook

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field.

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Talent Management in Hospitality and Tourism 39824 visits

Susan Horner

ISBN: 978-1-910158-66-1 HBK; 978-1-910158-67-8 PBK; 978-1-910158-68-5 eBook

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective.

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Tourism Marketing for Small Businesses 38821 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

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Focus on World Festivals 41058 visits

Contemporary case studies and perspectives

Chris Newbold, Jennie Jordan

ISBN: 978-1-910158-55-5 HBK; 978-1-910158-56-2 PBK; 978-1-910158-57-9 eBook

A contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus it examines different types and genres of festival across the world; considers in detail specific festivals in specific contexts; looks at management and organisational issues in festival provision, and illustrates debates and theories pertaining to festivals throughout the world.

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Youth Employment in Tourism and Hospitality 52179 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

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Focus On Festivals 70088 visits

Contemporary European case studies and perspectives

Chris Newbold, Christopher Maughan, Jennie Jordan, Franco Bianchini

ISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBK

A powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals.

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Technology and Events 42575 visits

How to create engaging events

Vanessa Martin, Luiz Cazarré

ISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbk

Explores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing.

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Entrepreneurship in Hospitality and Tourism 51742 visits

A Global Perspective

Maureen Brookes, Levent Altinay

ISBN: 978-1-910158-27-2 hbk; 978-1-910158-28-9 pbk

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world.

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Strategic Event Creation 56797 visits

Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice

ISBN: 978-1-910158-06-7 HBK; 978-1-910158-07-4 PBK; 978-1-910158-08-1 eBook

This text moves away from an older paradigm of simply ‘making events work’, to show how to manage a sector that now needs to be strategically focused.

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Researching Tourism, Leisure and Hospitality for your Dissertation 76287 visits

Peter Mason

ISBN: 978-1-908999-90-0 HBK; 978-1-908999-91-7 PBK

A unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation


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