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Virtual Events Management

Theory and Methods for Event Management and Tourism

Tim Brown, Claire Eason-Bassett

ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook


About this book | Table of contents | About the authors | Buy now
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

It examines:
  • What are virtual events
  • What are hybrid events
  • How to develop an online event experience
  • How to engage with stakeholders
  • The practical approach to developing and delivering virtual and hybrid events

Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish.

Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.
With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.


Publication: November 2022

Table of contents

Ch 1 Virtual events; Ch 2 Hybrid Events; Ch 3 Designing online event experiences; Ch 4 Leveraging the financial opportunities of virtual events; Ch 5 Event technology and platforms; Ch 6 How to create a virtual event; Ch 7 How to create a hybrid event; Ch 8 Evaluating virtual and hybrid events; Ch 9 The future of the events industry; Ch 10 Conclusions; Index

Table of contents

Ch 1 Virtual events; Ch 2 Hybrid Events; Ch 3 Designing online event experiences; Ch 4 Leveraging the financial opportunities of virtual events; Ch 5 Event technology and platforms; Ch 6 How to create a virtual event; Ch 7 How to create a hybrid event; Ch 8 Evaluating virtual and hybrid events; Ch 9 The future of the events industry; Ch 10 Conclusions; Index

About the authors

Tim Brown is Programme Leader and Senior Lecturer for Events Management, and is also the Senior University Teaching Fellow for Chester Business School, University of Chester, UK. Claire Eason-Bassett is Senior Lecturer in Events Management and Programme Leader for the BA(Hons) Events Management course at the University of Northampton, UK.

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