Textbook
Now available for purchase! Collaboration for Sustainable Tourism Development 110306 visitsJanne Liburd, Deborah EdwardsISBN: 9781911635000 HBK; 9781911635017 PBK; 9781911635024 eBookExplores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. |
Now available for purchase! The Story of Hilton Hotels 99437 visits'Little Americas'Barbara CzyzewskaISBN: 9781911396949 HBK; 9781911396956 PBK; 9781911396963 eBookAn informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. |
Now available for purchase! Event Stakeholders 107800 visitsTheory and methods for event management and tourismMathilda van Niekerk, Donald GetzISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBookFocuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. |
Now available for purchase! Fundamentals of Marketing 111250 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
Now available for purchase! How to Buy and Manage Your Own Hotel 110594 visits4th editionMiles Quest, Peter NannestadISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBookA clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues |
Now available for purchase! Club Management 97115 visitsThe management of private membership clubsClayton Barrows, Michael RobinsonISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBookThe first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing. |
Now available for purchase! Contemporary Issues in Food Supply Chain Management 108096 visitsJane Eastham, Luis Kluwe Aguiar, Simon ThelwellISBN: 9781911396093 HBK; 9781911396109 PBK; 9781911396116 eBookThis vital new text offers a holistic view of the factors affecting the different tiers of sustainability, public health, poverty, security and production within the food supply chain. With contributions from international experts in the field, it takes particular emphasis on growing populations and the deployment of agricultural land for uses other than food. |
Now available for purchase! Enterprise and its Business Environment 88034 visitsNorin Arshed, Julie McFarlane, Robert MacIntoshISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBookA clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. |
Now available for purchase! Enterprise: Concepts and Issues 86312 visitsNorin Arshed, Mike DansonISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBookVia different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy. |
Now available for purchase! Strategy for Tourism 2nd edition 72692 visitsJohn TribeISBN: 978-1-910158-61-6 HBK; 978-1-910158-62-3 PBK; 978-1-910158-63-0 eBookFully revised and updated, this bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry. |
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