Tourism Marketing
 | Now available for purchase! Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 16351 visitsAhmet Bulent Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOIInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Now available for purchase! COVID-19 and Travel 25436 visitsImpacts, responses and outcomesSimon HudsonISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBookExamines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. |
 | Now available for purchase! Tourism Dynamics 8451 visitsNew perspectives and changing directionsNikolaos Pappas, Anna FarmakiISBN: 9781911635932 HBK; 9781911635949 eBookAn edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models. |
 | Now available for purchase! Reputation and Image Recovery for the Tourism Industry 38028 visitsGabby Walters, Judith MairISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBookVia real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 84138 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! Fundamentals of Marketing 43871 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 50091 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
 | Now available for purchase! Tourism Marketing for Small Businesses 46769 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
 | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 72431 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
 | Now available for purchase! Foodies and Food Tourism 101102 visitsDonald Getz, Tommy Andersson, Richard Robinson, Sanja VujicicISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood. |
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