Tourism > Marketing
 | Now available for purchase! Key Issues in the Arts and Entertainment Industry 1 comment 219663 visitsBen WalmsleyBen WalmsleyISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebookThe only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 115624 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
 | Now available for purchase! Cases For Event Management and Event Tourism 56723 visitsVassilios Ziakas, Donald GetzISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBookA must have collection for all those studying and teaching event management and event tourism. |
 | Now available for purchase! The Business and Management of Convention and Visitor Bureaus 56602 visitsA global approachKrzysztof CeluchISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBookA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. |
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