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Marketing > marketing plan

Forthcoming title

Marketing Communications 2nd edition 4927 visits

An advertising, promotion and brand perspective

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774 Paperback: 9781915097781 eBook: 9781915097989

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Forthcoming title

Marketing Planning: Models and Frameworks 65369 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

Marketing Navigation 58146 visits

How to keep your marketing plan on course to implementation success

Edmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

ISBN: 9781908999238 HB; 9781908999245 PB

Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success

Now available for purchase!

The Busy Manager's Guide to Marketing 76053 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.


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