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Management




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GLOBAL MANAGEMENT SERIES CATALOGUE

Textbook > Management

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Reimagining and Reshaping Events 516 visits

Theoretical and practical perspectives

Jeffrey Wrathall, Effie Steriopoulos

ISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBook

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

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Business Analytics in Context 16563 visits

An Introduction to Methodologies

Gareth Woods

ISBN: 9781911635147 Paperback; 9781911635154 E-book

An engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Forthcoming title

Accounting in Context for Non-Specialists 7107 visits

Mark Fisher, Makailla McConnell, Mark Walsh

ISBN: 9781911635680 PBK; 9781911635697 eBook

Focuses on accounting concepts and techniques explaining them in a clearly with minimum jargon.

Forthcoming title

Getting Started in Business Law 5119 visits

Paul Bates

ISBN: 9781911635130 PBK; 9781911635185 eBook

An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies.

Forthcoming title

Marketing Planning: Models and Frameworks 6371 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

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Principles of Sustainable Project Management 19175 visits

Mohamed Salama

ISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBook

A unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context.

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The Story of Hilton Hotels 22424 visits

'Little Americas'

Barbara Czyżewska

ISBN: 9781911396949 HBK; 9781911396956 PBK; 9781911396963 eBook

An informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience.

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Event Stakeholders 31792 visits

Theory and methods for event management and tourism

Mathilda van Niekerk, Donald Getz

ISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBook

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field.

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Fundamentals of Marketing 36378 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Club Management 27818 visits

The management of private membership clubs

Clayton Barrows, Michael Robinson

ISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBook

The first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.


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