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Chapter 5 Critical Aspects of Portfolio Design

DOI: 10.23912/978-1-911396-91-8-4186

ISBN: 978-1-911396-91-8

Published: September 2019

Component type: chapter

Published in: Event Portfolio Management

Parent DOI: 10.23912/978-1-911396-91-8-4260

10.23912/978-1-911396-91-8-4186

Abstract

In this chapter, critical aspects of event portfolio planning and design will be examined. First, the principles of portfolio design will be introduced. The disparity between organic and formalised portfolios will be explained. The chapter then will analyse a diversity of portfolio development approaches with recent examples from different destinations. The concepts of meta-event and multiple portfolios will be introduced. After that the chapter will examine four event portfolio strategies, including symmetrisation, specialisation, multi-constellation, and macro-expansion. Several event portfolio design frameworks will be introduced and discussed. Finally, a holistic model of event portfolio design will be presented and the conditions of critical mass will be explained.

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Antchak, Ziakas & Getz, 2019

Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 5 Critical Aspects of Portfolio Design" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4186

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