Chapter 4 UWaterloo Canada Day, a case in risk management and stakeholder engagement
Published: April 2023
Component type: chapter
Published in: Cases For Event Management and Event Tourism
Parent DOI: 10.23912/978-1-915097-34-7-5386
For over three decades, an annual Canada Day celebration was hosted by the University of Waterloo in Waterloo, Ontario, Canada. A change in leadership for the event in 2013 transformed a grassroots, student-led event; a new strategic event design was introduced to include sponsorships, branding, and scale of the celebration. Subsequently, several escalating risks and costs were identified, and a feasibility review was conducted. This led to the University’s decision to wind-down the event in 2019. The UWaterloo Canada Day case explores the importance of ongoing review of event feasibility, risk management and stakeholder engagement for event managers.
- Kelly McManus, University of Waterloo (Author) https://orcid.org/0000-0003-2550-9105
For the source title:
- Vassilios Ziakas (Editor) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Queensland (Editor) https://orcid.org/0000-0001-5562-8012
McManus, K. (2023) "Chapter 4 UWaterloo Canada Day, a case in risk management and stakeholder engagement" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5402
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