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Business

Forthcoming title

Metaverse Marketing and Business Opportunities 35268 visits

Babak Taheri, Suresh Malodia, Endrit Kromidha

ISBN: 9781915097804 HBK; 9781915097903 eBook

A one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world.

Now available for purchase!

Principles of Sustainable Project Management 83768 visits

Mohamed Salama

ISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBook

A unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context.

Now available for purchase!

Principles of Ecology and Management 119559 visits

International Challenges for Future Practitioners

Alan Sitkin

ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk

An environmental business book written by a business school professor for business school students.

Now available for purchase!

The Busy Manager's Guide to Marketing 74660 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Now available for purchase!

Conducting Research with Children and Adolescents 72266 visits

Design, Methods and Empirical Cases

Julie Tinson

ISBN: 978-1-906884-02-4

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.

Now available for purchase!

Business Event Legacies 54965 visits

Global industry case studies

Carmel Foley, Deborah Edwards, Karin Weber

ISBN: 9781911635291 HBK; 9781911635307 PBK; 9781911635314 eBook:9781911635314

A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.


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