A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.