Management
 | Now available for purchase! Knowledge Management in Event Organisations 44524 visitsTheory and Methods for Event Management and TourismRaphaela StadlerISBN: 9781911635444 HBK; 9781911635451 PBK; 9781911635468 eBookProvides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during the event, as well as stored effectively post-event. Generic KM frameworks and models are introduced, applied and adapted in order for event organisers to avoid ‘reinventing the wheel’ each year. |
 | Now available for purchase! Crowd Management 62274 visitsRisk, security and healthWilliam O'Toole, Dr Stephen Luke, Travis Semmens, Jason Brown, Andrew TatraiISBN: 978-1-911396-88-8 HBK; 978-1-911396-89-5 PBK; 978-1-911396-90-1 eBookThe first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. |
 | Now available for purchase! Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition 74179 visitsA Strategic ApproachDebra AdamsISBN: 9781911396703 HBK; 9781911396710 PBK; 9781911396727 eBook DOI: 10.23912/9781911396703-3806An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. It's a user-friendly and easy to follow style is based on the author's extensive first-hand experience of working with and delivering training in the sector. |
 | Now available for purchase! Marketing Perspectives 44818 visitsAndrew MacLaren, Thomas Farrington, Kevin D O'GormanISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBookDevelops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. |
 | Now available for purchase! Essentials of Digital Marketing 81039 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 58651 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
 | Now available for purchase! Commercial Law in a Global Context 61255 visitsISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBookThe law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public. |
 | Now available for purchase! Research Methods for Accounting and Finance 55142 visitsAudrey Paterson, David Leung, William Jackson, Robert MacIntosh, Kevin D O'GormanISBN: 978-1-910158-88-3 HBK; 978-1-910158-89-0 PBK; 978-1-910158-90-6 eBook"This book is very accessible due to its broad perspective and practical approach. ...a clear overview of the sequence of steps that need to be taken in order to complete a dissertation project." International Journal of Accounting 52 (2017) 297–298
Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. |
 | Now available for purchase! Project Management 51918 visitsAmos Haniff, Mohamed SalamaISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBookProvides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples. |
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